The Apple Retail Store is a group of electronic stores that offer a wide variety of Apple products. These retail stores sell MAC computers, iPhones, iPods, and other third party accessories.
The first Apple electronic store opened in May 2001. It was located at the Tysons Corner Center. Though Apple Stores are popular inside shopping malls, there are still some stand-alone Apple Stores available in different locations.
Apple electronic stores are equipped and built to provide outmost convenience and assistance to its customers. Every Apple Retail Store has a team of well-trained staff to cover the customer’s specific needs.
Every Apple electronic store has a Concierge, Specialist, Genius, Creative, and Theatre Presenters. The concierge staff is trained to perform a variety of customer service tasks. Concierge staffs are usually in charge at the store entrance to greet the customers. They are also expected to run the iPod Bar, the Genius, and to answer the store’s business telephone. The specialist staff is a well-versed staff in Apple products. They are the “go to” person when customers have questions regarding available Apple products. The specialist staff does the sales and they educate customers regarding Apple electronic stores available services and promos. Genius staffs are trained to diagnose Apple product issues. They are also skilled and qualified to do repairs and replacement services. Genius staff is assigned to man the Genius Bar. Customers are requested to make an appointment before coming to the Genius Bar. Lastly, the creative staff is the designated staff to provide Apple product training session. Creative staff covers a wide selection of topics during a One to One customer training. Training sessions cover Apple hardware product tutorials as well Apple software products.
Aside from the available offline Apple electronic stores in different countries, Apple also holds an online store where you can check out the latest Apple products. The site features online purchase transactions, Apple electronic store locator, personal shopping appointments, and downloadable free Apple software and software updates.
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